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Frequently Asked Questions

Have some questions? Take a look at some of our FAQs to get quick answers.

What is The Continental?

We are a Fractional CMO and execution team for niche site bloggers, business owners, and entrepreneurs. We help our clients scale their following and traffic from 0 to 100k in > 1 year through social media, email, and content marketing.

Why do you need my website information?

We like to be thorough when we reach out. Starting with a full site audit, we take extra steps to examine your digital footprint so we can give you targeted suggestions and next steps when we book a Blueprint session.

How soon should I expect a response?

Our typical response time is 24 hours. You should receive an email from us within 24 hours.

What exactly does a Fractional CMO do?

Think of us as your on-demand Chief Marketing Officer. We provide strategic marketing leadership, develop comprehensive plans, and oversee the execution of those plans – all without the full-time commitment. We bring the expertise, you get the results.

How does your execution team work with the Fractional CMO strategy?

Our Fractional CMOs develop the strategy, and our dedicated execution team brings it to life. We handle everything from content creation and SEO to paid advertising and analytics, ensuring seamless implementation and optimal performance.

What types of businesses do you typically work with?

We partner with ambitious businesses looking to scale their online presence and achieve their growth goals. While we work across various industries, we excel with businesses that value a strategic, data-driven approach.

How do you measure success and report on progress?

We believe in transparency and accountability. We establish clear KPIs upfront and provide regular, detailed reports on performance. We use data to track progress, optimize campaigns, and ensure we’re delivering measurable results.

What is the process for getting started?

It begins with a discovery call (The Continental Blueprint Session, for example!). We’ll discuss your goals, analyze your current situation, and determine how our Fractional CMO and execution team can best support you. From there, we’ll develop a tailored strategy and get to work.

Not seeings answers to your question here? Fill out our contact form to get a quick response.