Case Study
Magnetic Bookmarks, Magnetic ROI.
One of the coolest companies we’ve worked with so far – IdleStuff. This handmade magnetic bookmark company took a long hiatus mid-COVID, which severely impacted their reach and sales in 2023. With a quick overhaul of their content strategy, we managed to boost sales up to 268%. Here’s the sauce.
total investment
months of hard work
in sales under 2 weeks
Company
IdleStuff is a handmade magnetic bookmark company that works with authors, publishing companies, and retail sales of their products. Mid-2020, they shut down retail operations due to shipping restrictions, and in 2023 they approached us for help boosting retail sales.
Website
www.idlestuff.store
SERVICES
SEO, Content Writing, Copywriting
Industry
Books, Publishing
TECH STACK
Wix, Ahrefs, Yoast, Instagram, Mailchimp
Project Overview
IdleStuff.store, an e-commerce destination for lifestyle products, sought to amplify their online sales and presence. The Continental was chosen to catalyze this growth through comprehensive digital marketing services.
Challenges
The objective was to boost IdleStuff.store’s sales and organic social media reach through a multifaceted content and SEO strategy. The challenge was to not only attract traffic but convert it into tangible sales.
Strategy
The Continental developed an integrated content strategy that encompassed SEO, content writing, publishing with custom graphics, social media optimization, and lead magnet creation.
The approach was tailored to resonate with IdleStuff’s target audience, driving engagement and conversions.
Execution
With a $2,000 investment, The Continental implemented the strategy across multiple channels. This included:
- SEO optimization and content writing for the website and blog, complete with custom featured images and infographics.
- Publishing and indexing of content to maximize visibility.
- Social media copywriting and bio optimization to enhance IdleStuff’s brand narrative and discoverability.
- Crafting compelling lead magnets to capture leads.
- Optimizing product descriptions to improve conversion rates.
Results
The results were remarkable. IdleStuff.store experienced a 268% increase in sales and a 574% increase in organic reach on Instagram within just one month.
This dramatic growth was a direct result of The Continental’s targeted content and SEO efforts.
Reflection
The sharp increase in sales and social media engagement served as a clear indicator of success. IdleStuff.store not only saw higher traffic but also improved customer acquisition and retention, thanks to the compelling product narratives and strategic online positioning.
Letās jumpstart your passive income journey.
Ask our experts about getting a custom-built turnkey website. Earn money through:
- Affiliate marketing
- Blog monetization
- E-commerce/dropshipping