Case Study
How We Transformed a Health and Wellness Website into a Traffic Powerhouse with 119K Clicks and 5.11M Impressions!
We’re all about realistic, organic growth strategies. One of our standout successes recently has been a client in the Health and Wellness niche. In a space that’s bustling with competition, we helped this client make waves and achieve impressive results.
total investment
months of hard work
organic clicks in 3 months
Company
Our client is a passionate player in the Health and Wellness industry, dedicated to providing valuable content that promotes healthy living and well-being. They offer a range of insightful articles, tips, and guides aimed at helping individuals lead healthier lives. With a commitment to quality and authenticity, they sought to expand their reach and impact through enhanced online visibility and increased organic traffic.
Website
Confidential
SERVICES
Done-for-you website, Content writing
Industry
Health and Wellness
TECH STACK
Elementor, Ahrefs, KeySearch, TagParrot, RankMath, LowFruits, Google Search Console, Google Analytics
Project Overview
Our client, operating in the Health and Wellness industry, approached The Continental with the goal of improving their online visibility and increasing organic traffic to their website. They were experiencing steady traffic but wanted to scale their business to achieve a 7-figure revenue milestone.
Challenges
- Low click-through rate (CTR) at 0.7% despite a significant number of impressions.
- Average position on SERPs (Search Engine Results Pages) was not within the top 10.
- Inconsistent traffic patterns with notable fluctuations.
- Need for a comprehensive SEO strategy encompassing both on-page and off-page optimization.
Our Approach
- Initial Audit and Analysis:
- Conducted a thorough SEO audit to identify technical issues, keyword opportunities, and content gaps.
- Analyzed competitors to understand their strengths and weaknesses.
- Utilized Google Search Console (GSC) and Google Analytics (GA) data to identify high-impact areas.
- On-Page Optimization:
- Optimized meta titles, descriptions, headers, and images to improve relevance and CTR.
- Enhanced existing content and created new content targeting high-volume keywords identified during the keyword research phase.
- Implemented structured data to enhance SERP listings with rich snippets.
- Off-Page Optimization:
- Developed a strategic link-building campaign to acquire high-quality backlinks from authoritative websites in the health and wellness niche.
- Engaged in guest posting, influencer collaborations, and digital PR to boost domain authority and referral traffic.
- Internal Linking:
- Improved the website’s internal linking structure to ensure better navigation and link equity distribution.
- Used anchor text strategically to enhance the SEO value of internal links.
- WordPress Optimization:
- Drafted, optimized, published, and indexed content regularly on WordPress.
- Ensured all pages were mobile-friendly and optimized for speed.
- Continuous Monitoring and Reporting:
- Monitored progress through GSC and GA, making adjustments based on data insights.
- Provided monthly reports detailing progress, insights, and strategic adjustments.
Results
- Total Clicks: Increased to 119K, demonstrating a significant boost in organic traffic.
- Total Impressions: Reached 5.11M, showing enhanced visibility on SERPs.
- Average CTR: Improved to 2.3%, indicating better-targeted and compelling listings.
- Average Position: Enhanced to 19.7, reflecting our effective SEO strategies in pushing keywords closer to the top 10 results.
Note: The CTR is primarily influenced by the client’s content being featured in snippets and previews on SERPs. While this boosts visibility and impressions, it can sometimes result in a lower CTR as users get their queries answered directly on the SERPs.
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